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3.3 Spread of Behaviors

Heckman Library 406C


📔 Session A (SRG)

Discussion of readings.

  1. 📖 Damon Centola (2010) “The Spread of Behavior in an Online Social Network Experiment”. Science, 329(5996), 1194–1197.

  2. 📖 Damon Centola & Michael Macy (2007) “Complex Contagions and the Weakness of Long Ties”. American Journal of Sociology, 113(3), 702–734.

🔆 Complex Contagion Networks (Slides)


📔 Session B (Lab)

Modeling the SI and SIR models.

🔆 Epidemic Modeling (Slides)


References
  1. Centola, D. (2010). The Spread of Behavior in an Online Social Network Experiment. Science, 329(5996), 1194–1197. 10.1126/science.1185231
  2. Centola, D., & Macy, M. (2007). Complex Contagions and the Weakness of Long Ties. American Journal of Sociology, 113(3), 702–734. 10.1086/521848